PPWR Regulations
The PPWR: A European Regulation that Will Impose New Restrictions on
Packaging
The PPWR (Proposal for a Packaging and Packaging Waste Regulation) replaces Directive 94/62/EC.
and marks a major development in packaging regulations within the European Union.
European. The transition from a directive to a regulation aims to establish uniform rules applicable
in all Member States, but also to strengthen requirements for recyclability and
packaging waste management.
Ambitious Goals, But a Real Challenge for Businesses
The objectives of the PPWR regulation are to reduce packaging waste and improve recyclability.
and limit substances of concern, but its implementation promises to be complex. Indeed,
All companies will have to adapt to a strict regulatory framework that applies to all.
packaging placed on the market, whether empty or full, and intended for industrial use,
commercial or domestic. Here are the main requirements that result from this:
Mandatory Recyclability (Deadline: January 2030)
From 2030 onwards, all packaging must be recyclable according to Design for criteria.
Recyclability (D4R), published in 2028. Packaging must be of A, B, or C quality in terms of
recyclability, with no exceptions. By 2035, all packaging must be recycled on a large scale.
scale, and by 2038, only A or B grade packaging will be permitted.
So, the challenge for companies will be to rethink their packaging, taking this new factor into account.
requirement, particularly for complex or multi-material packaging.
Minimum Recycled Content (Deadline: January 2030)
From 2030 onwards, a minimum proportion of recycled plastic must be incorporated into packaging.
plastics:
- 30 % for PET packaging (excluding single-use bottles)
- 10 % for other plastics (excluding single-use bottles)
These percentages are expected to grow by 2040, prompting manufacturers to anticipate the integration of these
requirements within their supply chain. This dynamic could also stimulate
innovation in the recycling sector, encouraging the development of more efficient solutions
and sustainable to meet the growing demand for recycled materials.
Reduction of Packaging (Deadline: January 2030)
Another key requirement of the PPWR is the reduction of unnecessary packaging. Companies will have to
review their eco-design processes to reduce packaging weight and volume to a minimum
necessary, while ensuring their functionality. These requirements will be accompanied by standards
harmonized standards that will be implemented by 2027.
Reusable Packaging (Deadline: February 2025)
The PPWR introduces targets to encourage the reuse of packaging. All packaging
placed on the market from February 11, 2025, will be considered reusable if it meets a
set of requirements defined by the regulation. In particular, it must meet strict criteria.
in terms of safety, hygiene, and sustainability, in order to ensure optimal reuse while
preserving product integrity.
Harmonized Labeling (Deadline: August 2028)
A harmonized labeling system will be introduced starting in 2028 to facilitate the sorting of packaging.
by consumers. This system includes pictograms, QR codes, and information.
clear information on materials and recycling or composting options.
Finally, starting on February 12, 2029 (or 30 months after the act of enforcement), reusable packaging
must indicate that they are reusable by means of a dedicated label.
In addition, companies will need to adapt their communication and signage practices:
only environmental claims that go beyond the minimum requirements of the regulation will be
authorized. This measure aims to increase transparency for consumers and prevent
any risk of greenwashing. This regulation is an extension of the European directive.
«Green Claims,» by consolidating measures relating to environmental communication.
Understand, anticipate, act — our tailored support
The PPWR redefines packaging standards in Europe, imposing strict requirements that
will change the landscape of packaging production and management in the coming years. The
Companies must now prepare for long-term adaptation: reviewing packaging,
rethink procurement and collaborate with partners who understand the requirements
European.
Our expertise in regulatory support enables you to approach this transition with
peace of mind. From monitoring to concrete compliance actions, we guide you every step of the way.
to transform your obligations into drivers of innovation and competitiveness.
We support you in this transformation with a customized, operational approach.
and always in line with the latest European requirements. Make compliance an asset.
strategic.
